Названия:
THE ROLE OF CULTURE IN INTERNATIONAL BUSINESS: STRATEGIC IMPLICATIONS AND ADAPTATION MECHANISMS
Автор:
Suwhanova Leyli, Goshayeva Ajayyp
Расположение страниц:
77-83
Язык:
Английский
Аннотация:
This article systematically analyzes the critical role of national and organizational culture in shaping the success and failure of international business operations. It focuses on how cultural dimensions—such as power distance, individualism versus collectivism, and uncertainty avoidance—directly influence management styles, negotiation tactics, human resource practices, and market entry strategies. The paper discusses the concepts of cultural literacy and cross-cultural competence as essential capabilities for modern global managers. Furthermore, it examines adaptation mechanisms, including localization and the development of hybrid corporate cultures, necessary to mitigate cultural risk and achieve sustainable competitive advantage in diverse global markets.